Services


We offer a range of marketing services that have been designed through experience and with input and feedback from our clients, in terms of what works and what you look for when you seek external marketing support.

 

Because every business is unique and in different stages of growth and evolution, we offer a variety of marketing services that provide choice and helps you as the owner of your business to address your immediate needs.

 

From practical one-to-one marketing mentoring sessions conducted in house or online, to online learning programs, we offer a customised and flexible approach in assisting you with this critical element of your business. We also work with our clients either directly or online, to help them and their teams with marketing strategy implementation.

 

Our Marketing Mentoring Services Are;

 

“DESIGN, BUILD AND IMPLEMENT” – Marketing Audit and Marketing Action Plan.

Developed for Established businesses and organisations that are in transition phase, looking to strengthen their overall market position or enter into new markets. This is our flagship Bright Stuff product.

Using our proven methodology we undertake a unique three-step process that takes the business through a comprehensive strategic marketing and communications review. We look at what the business is doing in terms of its overall brand position and marketing and then report on this, delivering a comprehensive snapshot and recommendations that address key gaps and future opportunities.  

We then work with our clients to re-align their marketing activities to more fully support strategic growth. This includes the development of a fully integrated Marketing Action Plan (MAP) that becomes the blueprint for implementing all new marketing initiatives within the business over the next 12 months. In most instances, we offer businesses our extended marketing mentoring service to ensure that they stay accountable, on track and on time to deliver their important MAP initiatives. 

 

“STOP REACTING AND START PLANNING”  - Marketing Mentoring Program

For business owners who feel that they have become ‘stuck’ in their marketing efforts, or are confused about how to implement and align online marketing and technology (tools) into their existing offline marketing and business development activities.

Marketing Mentoring is an effective way for Business Owners and CEO’s to get ongoing and high-level strategic marketing advice and support for a fraction of what it would cost to employ a fully experienced marketing manager in-house. Over an agreed marketing  mentoring program cycle (i.e. 6 or 12 months), we work directly with business owners in their business or online, to help them strategically and tactically develop marketing initiatives that align with their overall business goals and improve opportunities for market reach and visibility. 

 

  

“THE FAST START” – Mentoring you to get your new product, brand and position right - quickly!

Designed to help early-stage business owners and entrepreneurs get ‘out-the-door’ and making money.

This short Marketing Mentoring Program will help you to put structure and sound marketing principles around your business idea, product or service. The Fast Start helps you understand how to build your business identity, profile and position around your core values and business objectives and introduce you to an integrated marketing approach, including online.  

 

Design
Determine the strategic objectives relative to business growth
Build
Develop the tactical plans & actions to achieve these
Implement
The actions over a timeframe & review outcomes regularly